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Coca-Cola Polar Bears
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    (1922- )
    First used in print ads in France (1922)
    Revived in TV ads as part of the 'Always Coca-Cola' campaign (1993)
    Commercials made by Creative Artists Agency
    Animated by Rhythm & Hues
    In one of the commercials, the bears interact with penguins, which come from Antarctica, making them polar opposites. (Polar--get it? I just slay me.)
    After the success of the commercials, Coke merchandized the heck out of them, featuring the bears on plush toys, Beanie Babies, Christmas ornaments, jigsaw puzzles, playing cards, serving trays, etc.
    Polar Beverages made a TV commercial showing a polar bear contemplating a Coke, then throwing it into a recycling bin labeled 'Keep the Arctic pure' before enjoying a can of Polar Seltzer (1994).
    Coke got an injunction against the ad airing on the grounds that it implied that their product was impure.
    Coke introduced a new white can featuring the bears, but had to yank it after a month because of consumer complaints that it too closely resembled the silver Diet Coke can (2011).
    The computer animation in the TV ads was cutting edge at the time.
    One of the ad creators noted, 'The bears are cute, mischievous, playful and filled with fun.'
    Visitors to the World of Coca-Cola in Atlanta can pose for pictures with the bears.
    Coke donated $2 million (and pledged to match up to $1 million in consumer donations) to a World Wildlife Fund project to protect polar bear habitats in the Arctic (2011).

Credit: C. Fishel


    For 2019, as of last week, Out of 125 Votes: 57.60% Annoying
    In 2018, Out of 125 Votes: 55.20% Annoying
    In 2017, Out of 6 Votes: 33.33% Annoying
    In 2016, Out of 9 Votes: 44.44% Annoying
    In 2015, Out of 10 Votes: 30.0% Annoying
    In 2014, Out of 21 Votes: 47.62% Annoying
    In 2013, Out of 19 Votes: 42.11% Annoying
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    In 2011, Out of 101 Votes: 44.55% Annoying
 
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