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    (April 4, 1940-April 16, 2011)
    Born in Tehran, Iran
    Birth name was Bijan Pakzad
    Designer of menswear and fragrances
    Established a boutique on Rodeo Drive in Beverly Hills (1976)
    Boutique described as 'the most expensive store in the world'
    Fragrances included DNA Perfume and Michael Jordan Cologne
    He went by a pretentious single name.
    He tried to shave four years off his age and claimed 1944 as his birth year.
    He was married and divorced twice.
    He boasted about how discreet he was while constantly dropping names of famous clients.
    He marketed a $10,000 designer pistol.
    He said, 'With my ego, I would have been successful anywhere, but America gave me the opportunity to show my taste.'
    His motto was, 'Charge what you want but make it the best.'
    His clients included US Presidents Jimmy Carter, Ronald Reagan, George H.W. Bush, Bill Clinton, George W. Bush and Barack Obama, British Prime Minister Tony Blair, Russian President Vladimir Putin, King Juan Carlos of Spain, actors Tom Cruise and Anthony Hopkins, and fellow designers Tom Ford and Oscar de la Renta.
    Client Arnold Schwarzenegger joked, 'You know what a pleasure it is to walk into a place and find someone with a worse accent than I have?'
    He was a supporter of the Persian-American Cancer Institute.
    He was named Oxford University's Entrepreneur of the Year (2011).

Credit: C. Fishel

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